{"id":4227,"date":"2019-12-12T04:19:45","date_gmt":"2019-12-12T04:19:45","guid":{"rendered":"https:\/\/www.webdesigncity.com.au\/?p=4227"},"modified":"2019-12-12T08:03:18","modified_gmt":"2019-12-12T08:03:18","slug":"how-to-maintain-your-seo-rankings-after-a-website-redesign","status":"publish","type":"post","link":"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/","title":{"rendered":"How to Maintain your SEO Rankings after a Website Redesign"},"content":{"rendered":"\n<p>You will need to consider how to maintain SEO rankings and domain authority before, after and during the process if you are working on a website redesign. <\/p>\n\n\n\n<p>The site&#8217;s aesthetics are not the only thing you need to worry about when creating a new website design. You need to take time during this period not only to preserve the SEO, but also to look for ways to boost it. <\/p>\n\n\n\n<p>Many companies often make the tragic mistake of thinking of redesigning a website will have no impact on SEO, but it does. If not done carefully, all of the past SEO attempts could be washed out. <\/p>\n\n\n\n<p>With major web design and development activities, both technical and non-technical areas need to be considered.<\/p>\n\n\n\n<p>You\nmust take specific steps to ensure that when you move from your old site to the\nnew site, you do not damage your SEO quality. You will learn about SEO\nredesigning best practices in this post and how to make sure you don&#8217;t lose the\nvalue of SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO Site Overhaul\u2013Core Areas to\nRemember While redesigning the page<\/strong> <\/h3>\n\n\n\n<p>There\nare three main areas to remember when preserving your SEO rankings while a\nredesign of your website: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What fits with\nyour current SEO strategies <\/li><li>Certain problems\nthat may emerge during an overhaul <\/li><li>Improvements that\ncome with the new site <\/li><\/ul>\n\n\n\n<p>By working on these three things, you will be\nable to discern the SEO vulnerabilities so that you can strengthen these areas.\nYou should also work to improve them in addition to just retaining the ratings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenges\nwith SEO when redesigning a website <\/strong><\/h3>\n\n\n\n<p>While working on a website redesign, there are\nmany problems that may emerge while you concentrate on rebranding, optimizing\nuser experience, and upgrading the backend. This is a list of areas that may be\nchallenging:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Content that is\ndeleted<\/li><li>Content that\nevolves<\/li><li>Content may shift\ndepending on the functionality of the new site or site map <\/li><li>URLs may alter<\/li><li>&nbsp;page-level optimization changes <\/li><li>Include new\ncontent, new pages, new technology, and new features <\/li><li>New technical problems<\/li><li>&nbsp;External connection layout updates<\/li><li>&nbsp;domain or subdomain changes<\/li><li>&nbsp;Server change<\/li><\/ul>\n\n\n\n<p>&nbsp;All of\nthese areas that impact it may be difficult to identify just what needs to be\ntackled with so many potential obstacles. A\nbusiness change would be one of the biggest challenges. The other aspects are\nalso significant, and the more improvements you have, the more difficult it\nwill be to retain SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steps\nto redesign your website and not loose on your SEO ranking <\/strong><\/h3>\n\n\n\n<p>It is critical to understand the best\npractices that will enable you to preserve your SEO rankings before you start\nyour redesign. Before you start, consider these parameters of redesign: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Run an SEO audit on your current site: &#8211; <\/strong>You can start by performing your site&#8217;s SEO\nreview, learning all the keywords you&#8217;re trying to rank with, and what pages\nare affiliated with. In addition to redirects, you should also think about\nsites and basic on-page modifications that go from dev. to the live site. This\nis particularly helpful if your website has a lot of interactive content.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The importance of history web crawls<\/strong><\/h3>\n\n\n\n<p>It&#8217;s\na good idea to save crawl information from the old site. You can use a tool\nsuch as Screaming Frog to load and analyze the old site crawl. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Optimizations On-page<\/strong>: &#8211; You can export all the key elements on-page, including Meta names, Meta descriptions, alt tags, and headers, by browsing the old site. Also, if it works well, try not to change things too much if the products or services of your business have not changed significantly. You should also think about sites and precise on-page configuration from web to live site. This is particularly helpful if your website has a lot of interactive content.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Setting\nUp 301 and 302 redirects<\/strong><\/h3>\n\n\n\n<p>First and foremost, you need to move old URLs\nto new ones. When you make any major changes to the structure of the permalink,\nyou will need to have a list of all the redirects you need. Once you&#8217;ve got the\nnew page up, check the old list of URLs and make sure it all redirects as it\nshould.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>When to use\n301 redirects <\/strong><\/h3>\n\n\n\n<p>A 301 redirect is a constant path from one URL\nto the next. Such redirection takes place with visitors to the website and\nsearch engines. In many situations, a 301 redirect may be safer than a\ntemporary one for SEO because it also moves the inbound links, around 90 to 99\npercent of the reference equity. In most instances, this is the preferred\nmethod on your new site to introduce redirects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Setting up\n302 Redirects<\/strong><\/h3>\n\n\n\n<p>A 302 redirect is temporary, redirecting users\nand search engines for a short period of time to the desired page until it is\nremoved. Because it is temporary means that during a web page update you should\nuse it so that users have a seamless experience. In fact, a lot of 302\nredirects will hurt your SEO so be careful when you use them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How\nto maintain Page structure during a website redesign <\/strong><\/h3>\n\n\n\n<p>Site structure has a lot to do with the\nratings of your SEO. This is because it provides a good user experience because\nwith less effort they will find things they are searching for. The more\nattractive your site is for users, the more attractive it is for search\nengines. If your page has weak click-through rates and low dwelling time, it\nwill be negatively rated by search engines.<\/p>\n\n\n\n<p>Stick with the same layout when you add a\nsection. You might have website.com\/solutions\/solution1 for example. Leave it\nunder the parent site solutions if you add another solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Remember to\nupdate the XML Sitemap <\/strong><\/h3>\n\n\n\n<p>Update and upload your sitemap to search\nengines. Your 301, website layout, routing, and XML sitemap should all be\ncompatible and the new site structure should be shown.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Review and\nupdate your website\u2019s Backlinks <\/strong><\/h3>\n\n\n\n<p>Backlinks are the key to your SEO position\ndevelopment. Check all the backlinks that lead to your blog, and if you notice\nthat they point to pages that you deleted or altered, then try to contact these\nsites and correct the backlinks. If this is not possible due to the volume, you\ncan also create redirects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Internal\nlink structure <\/strong><\/h3>\n\n\n\n<p>Be very aware of the changes you bring to the\ndesign of the inner link structures. Crawl information can also be useful here.\nYou will have broken links in your site if you make changes to a lot of URLs,\nso you need to do an audit. There are plug-ins available that can help make\nthis easier, as you don&#8217;t want to uninstall any of these because it could have\na negative impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Producing\nhigh quality SEO content <\/strong><\/h3>\n\n\n\n<p>If you have good performance of content on\npages, then leave it as it is. Minimize modifications to the quality of high\nrankings. It is also a very important step to consider when redesigning your\nwebsite to retain photo and video SEO. Make sure to keep all the documentation\nand file names as they are when you move these resources to the new site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How\nto avoid these SEO redesign mistakes <\/strong><\/h3>\n\n\n\n<p>Now that we&#8217;ve covered all you should do,\nhere&#8217;s a warning to avoid errors that might cost you your SEO rankings.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Don&#8217;t continue\nwith content from scratch: don&#8217;t give it up if you have content that&#8217;s ranked.\nNot moving content to the new site could cost you in the rankings.<\/li><li>Do not forget\nredirects: if visitors receive &#8220;page not found&#8221; errors, this means\nthat pages are dropped off the index of Google.<\/li><li>Don&#8217;t forget to\nconnect internally; it&#8217;s a mistake not to move this to the new site.<\/li><li>Do not forget to\nupdate links outbound as necessary.<\/li><li>Pages with high\nrankings and multiple backlinks should not be overlooked. To find these, you\ncan use Ahrefs to store or move them.<\/li><\/ul>\n\n\n\n<p>Redesigning a website is a step to be taken by most businesses as a brand grows. To <a rel=\"nofollow\" href=\"https:\/\/ignitevisibility.com\/maintain-seo-rankings\/\">maintain SEO rankings<\/a> from a website redesign, you should follow these best practices. You don&#8217;t want to start over as if your website was never there. Implement a detailed guide in order to leave nothing out.<\/p>\n\n\n\n<p>If you have any queries you can speak us for more details to handle site redesign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You will need to consider how to maintain SEO rankings and domain authority before, after and during the process if you are working on a website redesign. The site&#8217;s aesthetics are not the only thing you need to worry about when creating a new website design. You need to take time during this period not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1015],"tags":[],"class_list":["post-4227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve SEO Leads, Traffic and Rankings after a Website Redesign<\/title>\n<meta name=\"description\" content=\"A quick tips to maintain seo rankings after website redeisgn. Our experts are frequently handles your website for retain your business at next level.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve SEO Leads, Traffic and Rankings after a Website Redesign\" \/>\n<meta property=\"og:description\" content=\"A quick tips to maintain seo rankings after website redeisgn. Our experts are frequently handles your website for retain your business at next level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design City\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webdesigncity.com.au\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T04:19:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-12T08:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2019\/12\/SEO-Rankings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@citywebdesign\" \/>\n<meta name=\"twitter:site\" content=\"@citywebdesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/\"},\"author\":{\"name\":\"Sarah Smith\",\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/#\/schema\/person\/f6b095c389fcb12d8d82bb54668b1539\"},\"headline\":\"How to Maintain your SEO Rankings after a Website Redesign\",\"datePublished\":\"2019-12-12T04:19:45+00:00\",\"dateModified\":\"2019-12-12T08:03:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/\"},\"wordCount\":1400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/#organization\"},\"image\":{\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2019\/12\/SEO-Rankings.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/\",\"url\":\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/\",\"name\":\"Improve SEO Leads, Traffic and Rankings after a Website Redesign\",\"isPartOf\":{\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webonlinecity.com\/webdesigncityold\/how-to-maintain-your-seo-rankings-after-a-website-redesign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2019\/12\/SEO-Rankings.jpg\",\"datePublished\":\"2019-12-12T04:19:45+00:00\",\"dateModified\":\"2019-12-12T08:03:18+00:00\",\"description\":\"A quick tips to maintain seo rankings after website redeisgn. 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