{"id":2783,"date":"2017-12-18T09:44:35","date_gmt":"2017-12-18T09:44:35","guid":{"rendered":"http:\/\/www.webdesigncity.com.au\/?p=2783"},"modified":"2017-12-18T10:51:24","modified_gmt":"2017-12-18T10:51:24","slug":"updated-google-ad-grants-policy-changes-include-5-ctr-minimum","status":"publish","type":"post","link":"https:\/\/webonlinecity.com\/webdesigncityold\/updated-google-ad-grants-policy-changes-include-5-ctr-minimum\/","title":{"rendered":"[UPDATED] Google Ad Grants policy changes include 5% CTR minimum"},"content":{"rendered":"<p>Google is making changes to Ad grants, the Adwords program which provides search engine grants to non profits up to $10,000 per month.<\/p>\n<p>It has been noticed that 35000 nonprofit organizations participate in <a href=\"https:\/\/searchengineland.com\/google-grants-policy-changes-5-percent-click-through-rate-288452\">Google grants program<\/a> and it has been now in talk that $2 bid cap has been wind up when the campaigns use maximize conversion bid strategy.<\/p>\n<p><!--more--><\/p>\n<h2>There are some major Google Adgrants updates followed by some minor ones:-<\/h2>\n<p>The major update is that now the accounts have to maintain a minimum of 5% CTR, which is an increase of 1% in CTR minimum. The threshold if missed by 2 consecutive months will suspend the accounts of the concerned organization. Accounts in dilemma will be send a notification if your account is at risk of falling below 5% CTR. It has been noticed that most of the Ad grants accounts have CTR between 1.5%- 4%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2792\" title=\"Google adgrant update 2018\" src=\"http:\/\/www.webdesigncity.com.au\/wp-content\/uploads\/2017\/12\/Google-adgrant-update-2018-1024x683.jpg\" alt=\"Google adgrant update 2018\" width=\"516\" height=\"344\" srcset=\"https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adgrant-update-2018-1024x683.jpg 1024w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adgrant-update-2018-300x200.jpg 300w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adgrant-update-2018-768x512.jpg 768w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adgrant-update-2018-624x416.jpg 624w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adgrant-update-2018.jpg 1920w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/p>\n<h2>Other Google Adgrants policy updates include:-<\/h2>\n<p>\u2022 Keywords must have quality score of 2 or higher<br \/>\n\u2022 Accounts must have Geo targeting<br \/>\n\u2022 Non profits cannot buy keywords they do not own<br \/>\n\u2022 Campaigns must have 2 ad groups with minimum of two ads running in each of those<br \/>\n\u2022 Campaigns must have minimum of 2 site link extensions active<br \/>\n\u2022 Most of the single keywords are under prohibited list for the Non profits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2794 size-full\" title=\"Google adwords 2018\" src=\"http:\/\/www.webdesigncity.com.au\/wp-content\/uploads\/2017\/12\/Google-adwords-2018-1.jpg\" alt=\"Google adwords 2018\" width=\"1540\" height=\"800\" srcset=\"https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adwords-2018-1.jpg 1540w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adwords-2018-1-300x156.jpg 300w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adwords-2018-1-768x399.jpg 768w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adwords-2018-1-1024x532.jpg 1024w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adwords-2018-1-624x324.jpg 624w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\" \/><\/p>\n<p>The idea is that the organization must choose the well targeted keywords<br \/>\nThis new policy will be effective from January 2018. Such a short notice period for the organization will put these in real problem. Google will start sending the notifications from January itself and the accounts will be given the same time for that to make adjustments. Those accounts which are deactivated can anyway call the customer support and ask for the reinstatement after making those particular changes<br \/>\n.<br \/>\nWith these changes it has become certain that Google is encouraging non profits to use <a href=\"https:\/\/www.google.com\/adwords\/express\/\">Adwords Express<\/a>. However this has been meant only as an option for the non profits that are not being productive enough in terms of CTR.<\/p>\n<p>Last year Google has wind down the Grantspro program which has premium services in terms of grants to the non profits and spending between $ 10,000- $40,000 per month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2789 size-full\" title=\"Google adgrants policy change 2018\" src=\"http:\/\/www.webdesigncity.com.au\/wp-content\/uploads\/2017\/12\/Google-adgrants-policy-change-1.jpg\" alt=\"Google adgrants policy change 2018\" width=\"500\" height=\"400\" srcset=\"https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adgrants-policy-change-1.jpg 500w, https:\/\/webonlinecity.com\/webdesigncityold\/wp-content\/uploads\/2017\/12\/Google-adgrants-policy-change-1-300x240.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Going through the above content will make non profits to move forward with Adwords express to better reach the people in the way Google wanted and hence get the complete funding from the Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is making changes to Ad grants, the Adwords program which provides search engine grants to non profits up to $10,000 per month. It has been noticed that 35000 nonprofit organizations participate in Google grants program and it has been now in talk that $2 bid cap has been wind up when the campaigns use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1104],"tags":[1107,1106,1105],"class_list":["post-2783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-google-adgrant-policy","tag-google-adgrant-policy-change","tag-google-update-2018"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[UPDATED] Google Ad Grants policy changes include 5% CTR minimum - Web Design City<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[UPDATED] Google Ad Grants policy changes include 5% CTR minimum - Web Design City\" \/>\n<meta property=\"og:description\" content=\"Google is making changes to Ad grants, the Adwords program which provides search engine grants to non profits up to $10,000 per month. 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