{"id":2727,"date":"2017-11-30T12:52:47","date_gmt":"2017-11-30T12:52:47","guid":{"rendered":"http:\/\/www.webdesigncity.com.au\/?p=2727"},"modified":"2018-10-23T12:41:33","modified_gmt":"2018-10-23T12:41:33","slug":"future-of-digital-marketing-machine-learning-algorithms","status":"publish","type":"post","link":"https:\/\/webonlinecity.com\/webdesigncityold\/future-of-digital-marketing-machine-learning-algorithms\/","title":{"rendered":"Future of digital marketing: Machine learning algorithms"},"content":{"rendered":"

Machine learning is now the future of digital marketing<\/a><\/strong>. But only few of the SEO experts are showing their inclination towards it. Experts primarily use the on-page and off page SEO techniques as machine language is still a name and not so much to think about. Machine language has not even changed the landscape of SEO. But if the same trend of negligence is taken forward by SEO experts and they remain blind eye at it, they will definitely be left behind. Usage of machine learning algorithms on site\u2019s visibility will only increase with time.<\/p>\n

\"Future<\/p>\n

Before moving further, we must know what actually is machine learning?<\/h2>\n

According to Wikipedia<\/a><\/strong> \u201cmachine learning is from computer science field which gives computer the ability to learn without using programming language or coding. It is actually a sub field of artificial intelligence<\/a><\/strong>. In AI, machine learning teaches the machines to perform an activity which needs human intelligence.<\/p>\n

So, given below are certain areas to play close attention to:-<\/h3>\n

1.) User Search Friendly Content<\/strong>
\nThe driving force of search engine optimization will be Content, where more concern of the SEO professionals would be for User experience than other factors links, on-page factors, and technical issues.<\/p>\n

\"Search<\/p>\n

First and foremost efforts of Google Search is for satisfying user intent and like digital marketers and content marketers SEOs has to be at the same platform as they will all share a similar goal \u2014to provide best UX and get ranked on search engine accordingly.<\/p>\n

In the near future what you need to focus more on is the quality of content when AI knows to get the access to page quality at an instant.<\/p>\n

Responsibility of the SEOs will be then to check if content:<\/strong><\/p>\n